Marketing research consistently shows consumers are willing to spend more on products when the
packaging looks appealing and luxurious. Walk through the cosmetic section of a department store
and that message will be reinforced time and time again. The cosmetic world was the first major
market to recognize how
packaging could enhance a brand in the marketplace. A well-designed
packaging program consists of function, form and style. Incorporating these ingredients leads to
customer involvement and creates appeal while helping to differentiate the brand. Working with
experienced packaging professionals all but ensures a successful packaging introduction to the
Developing a new program or updating a current one involves identifying all the requirements that
will be needed. Graphics, structural design, cost constraints, environmental impact and logistics
are just a few components that need to be considered.
Our experienced team possesses all the skill sets required to help your brand attract the attention
it deserves. Packaging offers the perfect opportunity to create a “walking billboard” for your
It begins with a vision, guided by teamwork, and the audacity to think outside the box. After
thirty-five years of helping our clients make a statement through their packaging we have learned
the most important thing we can do is listen. If we do that well enough, we will know exactly what
the customers’ requirements are and be able to suggest the most efficient way to fulfill their
Our core mission is to assist our customers in creating a lasting impression of brand recognition
by developing a unique packaging program that clearly connects with their customers. Packaging can
be a wonderful asset to help create excitement while ensuring the brand remains visible and is
always seen in a positive light.
Let’s get started. Contact us today and we will be happy to develop a plan to meet your
needs. Remember, personalized packaging is only limited by your imagination!
For more information, give us a call, drop us an email or stop by either our distribution center or
our award-winning showroom in the Dallas Trade Mart.