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custom retail packaging


Retail Packaging

Personalize Your Packaging

Showroom & Distribution Center

Innovative Packaging Group helps businesses and brands across the country reinforce their message with custom-designed retail packaging. Our e-commerce website is clearly organized to allow customers to browse various gift-packaging departments and securely check out, but we also have a local presence in Dallas, TX. We invite you to visit our award-winning showroom in the Dallas Trade Mart #1727, where we proudly display personalized packaging programs.

Whether you’re looking for custom merchandise boxes, bulk holiday gift wrap or creative gift packaging inspiration, we have the team and experience to help turn your vision into reality. Our Dallas-based distribution center efficiently processes orders, so you won’t be left waiting for your packaging to arrive.
You Dream It…We Create It!

Customizing your packaging is the key to differentiating your company from your competition. We offer various types of custom printing on an array of products, including bags, boxes, gift wrap, ribbon, tissue and labels. Each process is specific to what you want to achieve, keeping in mind the estimated usage and your budget. Some of the highlights are listed below:


The art of printing a substrate before it is made into a bag, a box or any other end use product. This method allows us to print any and all designs. We can match PMS ink colors and even print 4 color process images. Typically this process requires minimum quantities, which can vary depending on the specific product.

Post Printing

This process allows us to print stock products such as bags and boxes. We can do as little as one case if necessary. We use rubber plates and print using the flexographic method.

Digital Printing

A process that allows multiple colors and tight registration and is available in small quantities. This process is typically more expensive. The image works best when centered on the bag.

Silk Screened

A technique that allows multiple colors and PMS color matches. It works very well on reusable bags.

Hot Stamping

A Foil heat transfer process and is our most popular option. The foil is available in 29 metallic and 25 matte colors.

Expansive Imports & Domestic Capabilities

At IPG, we understand our customer base varies a great deal but that everyone shares a need for the best selection, in-stock availability and competitive pricing. We partner with all the top domestic suppliers as well as a number of handpicked overseas factories. These long-term relationships allow us to be responsive, creative and cost effective. Enhancing your brand through custom packaging, combined with flexible distribution programs, has allowed us to continually grow and expand our capabilities over the last 35 years.

Marketing research consistently shows consumers are willing to spend more on products when the packaging looks appealing and luxurious. Walk through the cosmetic section of a department store and that message will be reinforced time and time again. The cosmetic world was the first major market to recognize how
packaging could enhance a brand in the marketplace. A well-designed packaging program consists of function, form and style. Incorporating these ingredients leads to customer involvement and creates appeal while helping to differentiate the brand. Working with experienced packaging professionals all but ensures a successful packaging introduction to the marketplace.

Developing a new program or updating a current one involves identifying all the requirements that will be needed. Graphics, structural design, cost constraints, environmental impact and logistics are just a few components that need to be considered.

Our experienced team possesses all the skill sets required to help your brand attract the attention it deserves. Packaging offers the perfect opportunity to create a “walking billboard” for your products.

It begins with a vision, guided by teamwork, and the audacity to think outside the box. After thirty-five years of helping our clients make a statement through their packaging we have learned the most important thing we can do is listen. If we do that well enough, we will know exactly what the customers’ requirements are and be able to suggest the most efficient way to fulfill their expectations.

Our core mission is to assist our customers in creating a lasting impression of brand recognition by developing a unique packaging program that clearly connects with their customers. Packaging can be a wonderful asset to help create excitement while ensuring the brand remains visible and is always seen in a positive light.

Let’s get started. Contact us today and we will be happy to develop a plan to meet your needs. Remember, personalized packaging is only limited by your imagination!

For more information, give us a call, drop us an email or stop by either our distribution center or our award-winning showroom in the Dallas Trade Mart.